Job Opportunity for City Manager - Marketing for one of the daily micro-delivery services in Chennai
- Job Title:City Manager - Marketing
- Qualification: Graduation (Master's/MBA in Marketing or General Management Preferred)
- Experience Required: 7 to 9 years (4+ years in managerial role Handling Sales/Business development Process)
- Salary: Negotiable
- Location: Chennai
Brief Role and Responsibilities
- Create and manage the deployment of offline Marketing Campaigns.
- Identify new channels to acquire customers in the city.
- Analyse campaign ROI, ensure acquisition at optimal cost
- Identify key brand issues, opportunities in the city and lead customisation of the marketing plan for the city
- Monitor and execute on-ground activation
- Work with Agencies to recruit/train / deploy promoters
- Ensure proper deployment of promoters to achieve acquisition targets
- Work with branding team to create necessary marketing collaterals for BTL activities
- Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL & BTL activities.
- Develop a database of suppliers and promotional agencies, manage existing supplier relationships
- Working with suppliers on project deliveries including their line-up, cost negotiation, onboarding to execute campaigns as per plan.
Apply Now with the updated resume.