Job Opportunity for City Manager - Marketing for one of the daily micro-delivery services in Chennai

  • Job Title:City Manager - Marketing
  • Qualification: Graduation (Master's/MBA in Marketing or General Management Preferred)
  • Experience Required: 7 to 9 years (4+ years in managerial role Handling Sales/Business development Process)
  • Salary: Negotiable
  • Location: Chennai

Brief Role and Responsibilities

  1. Create and manage the deployment of offline Marketing Campaigns.
  2. Identify new channels to acquire customers in the city.
  3. Analyse campaign ROI, ensure acquisition at optimal cost
  4. Identify key brand issues, opportunities in the city and lead customisation of the marketing plan for the city
  5. Monitor and execute on-ground activation
  6. Work with Agencies to recruit/train / deploy promoters
  7. Ensure proper deployment of promoters to achieve acquisition targets
  8. Work with branding team to create necessary marketing collaterals for BTL activities
  9. Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL & BTL activities.
  10. Develop a database of suppliers and promotional agencies, manage existing supplier relationships
  11. Working with suppliers on project deliveries including their line-up, cost negotiation, onboarding to execute campaigns as per plan.

Apply Now with the updated resume.